Matthew Cullum Marketing Strategies for Property Developers
The property industry is increasingly becoming competitive. For this reason, you must work on your marketing strategy to increase visibility, stand out, and attract more leads. But how do you get started on your marketing strategy? Read along to find out.
Identify a Niche Market
To build a watertight marketing strategy that will give you a return on investment, you must understand your target market. What is the profile of the potential investor? You must have the demographic characters of your potential customers. This could include factors such as gender, income, age, family size, and homeownership.
Once you have outlined the demographic characteristics, you can further segregate your avatar depending on their lifestyles, social status, and interests. This will help you understand your niche market better.
Using the data from previous investors, you might find that you’ve mostly worked with retired individuals looking to put their savings to work or corporate leaders with a desire to invest in the property market but lack time to get started.
This data helps you tailor your marketing strategy to suit a very specific group of people. With a niche market, you can focus on trends, challenges, and opportunities that affect your avatar and adjust accordingly. Besides, specializing in a specific area helps you to become an expert in that area.
Create a Website and Social Media Accounts
You might have noticed that no one walks around anymore asking for a property developer’s office, or any office for that matter. This shows how fast things are changing. And that’s why you have to invest in a website because when a potential customer can’t find you online, they’ll definitely find your competitor.
A website that’s responsive, easy to navigate, and search engine optimized will drive traffic to your business. The easiest way to ensure your website works for you is to hire an SEO expert to help with site optimization. Next, keep your audience informed with content that’s informative. You can use podcasts, YouTube videos, or write SEO content. A potential client should be able to identify your value proposition through your content.
Further, reach out to your target audience through social media. You want to be on the social media platforms where your target investors are. Depending on their characteristics, they could be on LinkedIn, Facebook, or Twitter.
You can use these platforms to educate, inform, and entertain your audience. An important point to note is that you must establish and maintain your brand image and voice across all your sites. Be sure to tell your story in a unique and compelling way.
Have a Marketing Budget
Marketing can be expensive. Therefore, it is important to identify how you will market the property investment opportunities and budget in advance.
You could opt for social media marketing, email marketing, or internet marketing. With the niche market in mind, you can identify the marketing tactics that will best reach your avatar. Now, if you are not an expert, hire a marketer.
Invest in Customer Service
No one wants to ask you a question on Twitter only to get a response six hours later. That’s bad business. Customer support ensures you respond to queries in real-time. It entails engaging with customers on different platforms. You also want to be aware of the industry trends and update your clients on the industry news.
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